SEO report of davessupermarket.com

Dave's Supermarket

davessupermarket.com/

Dedicated To 'WOW'ing Customers Since 1950, Dave's Supermarket In Fairbury, IL Is A Family Owned & Operated Full-Service ...


 Tasks

  • Make the site mobile device friendly.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : davessupermarket.com/

Character length : 21

Title
Dave's Supermarket
Description
Dedicated To 'WOW'ing Customers Since 1950, Dave's Supermarket In Fairbury, IL Is A Family Owned & Operated Full-Service Grocery Store.
Keywords (meta keywords)
grocery, supermarket, wow, customer, ad, big green egg

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

site_name: Dave's Supermarket
type: website
locale: en_US
title: Dave's Supermarket
description: A Full-Service Grocery Store Dedicated To 'WOW'ing Customers Since 1950!
url: http://davessupermarket.com

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://davessupermarket.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/
  • /wp-includes/


 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Dave's Supermarket

Character length : 23

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 3%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
000600
Heading structure in the source code
  • <H4> Store Details
  • <H4> Weekly Ad Email
  • <H4> Search Our Site
  • <H4> Welcome To Dave’s Supermarket In Fairbury, Illinois!
  • <H4> Like Us On Facebook & Stay In Touch With What’s New!
  • <H4> See What’s Happening in Fairbury!
Word cloud
  • dave’s14
  • save11
  • store4
  • big3
  • service3
  • green3
  • egg3
  • deli3
  • supermarket3
  • fairbury3
  • fresh3
  • meat2
  • coupons2
  • what’s2
  • quality2
  • customers2
  • world2
  • weekly2
  • team2
  • old2
  • email2
  • mission2
  • bakery2
  • illinois2
Keyword matrix
wordtitledescriptionsheading
dave’s
save
store
big
service
green
Two Word cloud
  • save save4
  • green egg3
  • old world2
  • dave’s supermarket2
  • big green2
Three Word cloud
  • dave’s fresh meat2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
6.10
Flesch Reading Ease
60.60
Coleman Liau Index
12.00
Automated Readability Index (ARI)
3.60
Dale–Chall Readability
7.40
SMOG Index
9.40
Spache Readibility
5.00
Number of letters
4506
Number of words
949
Number of sentences
181
Average words per sentences
5
Number of syllables
1581
Syllables in words
1555
Average syllables in words
1.67
Number of words in first three syllables
208
Percentage of word / syllables
21.92
Words not in Dale-Chall easy-word list
428
Words not in Spache easy-word list
159

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 961px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 1.7 seconds have passed until the page started to load.
Loading time
4,549 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
95
Number of source domains
10
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://www.davessupermarket.com/.. /9f1351eb1cc191f5274f99c1956efb6b.js
List of render blocking css files
  • https://www.davessupermarket.com/.. /af7d53d98ec3a3a5df185947522107ae.css
  • https://fonts.googleapis.com/css?family=Droid+Serif:400,500,600,700

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://davessupermarket.com/wp-content/plugins/arscode-social-slider-free/js/userscripts.js?ver=3.8.20
  • http://davessupermarket.com/wp-content/plugins/instapress/fancybox/jquery.fancybox-1.3.4.pack.js?ver=1.3.4
  • http://davessupermarket.com/wp-content/themes/rttheme15/js/jquery.easing.1.3.js?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/js/jquery.cycle.all.min.js?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/js/jquery.tools.min.js?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/js/jquery.prettyPhoto.js?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/js/menu_min.js?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/js/colortip-1.0-jquery.js?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/js/jquery.popeye-2.0.4.min.js?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/js/jquery.coda-slider-2.0.js?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/js/jquery.validate.js?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/js/jquery.form.js?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/js/jquery.tweet.js?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/js/jflickrfeed.min.js?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/js/script.js?ver=3.8.20
  • http://davessupermarket.com/wp-content/plugins/instapress/instapress.js?ver=1.5.4
  • http://davessupermarket.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.25.0-2013.01.18
  • http://davessupermarket.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=3.3.3
File size of all javascript files combined
2.30MB
Javascript minifying
You can save 567B (11% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://davessupermarket.com/wp-content/plugins/arscode-social-slider-free/fblb.css?ver=3.8.20
  • http://davessupermarket.com/wp-content/plugins/all-in-one-event-calendar/cache/9a5c9eb0_ai1ec_parsed_css.css?ver=2.2.0
  • http://davessupermarket.com/wp-content/themes/rttheme15/css/reset.css?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/css/style.css?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/css/prettyPhoto.css?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/css/jquery.popeye.style.css?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/css/jquery.popeye.css?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/css/colortip-1.0-jquery.css?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/css/coda-slider-2.0.css?ver=3.8.20
  • http://davessupermarket.com/wp-content/themes/rttheme15/style.css?ver=3.8.20
  • http://davessupermarket.com/wp-content/plugins/instapress/instapress.css?ver=3.8.20
  • http://davessupermarket.com/wp-content/plugins/instapress/fancybox/jquery.fancybox.css?ver=1.3.4
  • http://davessupermarket.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=3.3.3
File size of all css files combined
1.05MB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
255.03KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
74
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://api.freshop.com/.. /departments?store_id=1835&limit=-1&token...60 seconds
https://api.freshop.com/.. /fulfillment_types?fields=id%2Cidentifier...60 seconds
https://api.freshop.com/.. /fulfillment_types?fields=id%2Cidentifier...60 seconds
https://api.freshop.com/.. /product_statuses?fields=id%2Cidentifier%...60 seconds
https://api.freshop.com/.. /products?limit=16&is_featured=true&token...60 seconds
https://api.freshop.com/.. /products?limit=16&sort=popularity&token=...60 seconds
https://api.freshop.com/.. /products?store_id=1835&include_departmen...60 seconds
https://api.freshop.com/.. /sale_configuration_types?fields=id%2Cide...60 seconds
https://api.freshop.com/.. /service_provider_configurations?fields=s...60 seconds
https://api.freshop.com/.. /service_provider_configurations?service_...60 seconds
https://api.freshop.com/.. /service_provider_configurations?service_...60 seconds
https://api.freshop.com/.. /service_provider_configurations?service_...60 seconds
https://api.freshop.com/.. /service_provider_configurations?store_id...60 seconds
https://api.freshop.com/.. /store_price_modes?fields=id%2Cidentifier...60 seconds
https://api.freshop.com/.. /1830?token=43e8c9216a5c321150b87e3abb6b6...60 seconds
https://api.freshop.com/.. /stores?is_selectable=true&has_address=tr...60 seconds
https://api.freshop.com/.. /subscription_lists?store_id=1835&is_disp...60 seconds
https://www.googletagmanager.com/gtag/js?id=ua-76428239-2915 minutes
https://ssl.google-analytics.com/ga.js2 hours
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
2.22MB
Image optimisation
You can save 874.5KB (60% compression) by optimising the images below:

 Website security

IP
69.174.52.57
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H3 : Lists*, ( 0px from top )
  • H4 : Welcome To Dave’s Supermarket In Fairbury, Illinois!, ( 490px from top )
  • H4 : Store Details, ( 576px from top )
  • H4 : Weekly Ad Email, ( 928px from top )
  • H3 : Sign Up & Save!, ( 981px from top )
  • H4 : Search Our Site, ( 1364px from top )

 Typos

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